Super Kids Pro – Proteins

Protein energy malnutrition (PEM) refers to “an imbalance between the supply of protein and energy and the body’s demand for them to ensure optimal growth and function”. It is a major public health problem in India. It affects particularly the preschool children (<6 years age) with its dire consequences ranging from physical to cognitive growth and susceptibility to infection.

Globally, majority of children suffering from undernutrition (80%) are the mild and the moderate forms which go unnoticed and the early ages are affected more which makes the process irreversible.

Acc. to a report, 73% of urban rich Indians are protein deficient and 93% are unaware about their daily protein requirements. 68% people in rural and urban India have lower than adequate protein content in their body. 84% of Indian vegetarian and 65% of non-vegetarian diets are protein deficient.

Globally, protein consumption is on the rise, averaging at 68gm per person per day. India has the lowest average protein consumption (at 47gm per person per day) as compared to other Asian countries as well as developed nations.

Indian diets are predominantly cereal-based, and 60% of protein is derived from cereals that have poor digestibility and quality. India is also facing the double burden of malnutrition, with 38% undernutrition (46.6 million) in children under the age of five and  about 15% obesity and overweight (14.4 million).  

Protein is essential for a child's development, playing a role in building muscle, brain development, and the immune system. However, a large percentage of Indian children don't get enough protein in their diet. A mixed diet can meet a child's protein needs if protein contributes to around 10% of their total calories, but the usual sources of protein in a regular diet, don't provide enough. For example, to get the daily requirement of 60 grams of protein, a child would need to drink 7–8 glasses of milk or eat eight bowls of lentils.

That’s where supplements come in. High quality protein supplements are one of the finest and most convenient ways to fulfil the daily protein needs for not just the kids, but the entire family. Hundreds of research studies have shown the benefits of using protein supplements in the diet, for various age groups.

The supplementation of required nutrients to young children, especially the ones suffering from nutrient deficiencies, will provide them with necessary resources for overall development during their growth years.

Mix 1-2 Scoop in water, milk or your favourite beverage. Shake well or use a blender to mix.

Consume anytime during the day, for child aged 2-12yr.

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